Your old one-page site was invisible on Google. This one is 47 search-optimised pages engineered to turn local searches — for watch repairs, batteries, straps and watches to buy — into real bookings and sales.
Every page has a job: catch a specific kind of search and funnel it to a booking or a sale.
| Page(s) | Searches it targets | Why it wins |
|---|---|---|
| index.html | President Watch Co, watch shop City of London | Brand + local discovery |
| services.html + 7 category pages | watch repair, battery, straps, servicing, clocks… | High-intent repair searches |
| 35 service pages | e.g. "sapphire crystal replacement near me" | Long-tail, ready-to-book intent |
| shop.html (+ brand deep-links) | buy watches / Lattafa perfume / MAB London | Product & shopping searches |
| Structured data (JSON-LD) | rich results: business, services, FAQs, offers | Stand out in Google with stars & prices |
Estimated monthly Google searches near the City of London for what President Watch Co does. Blue = repairs, brown = shop.
Figures are informed estimates for illustration; actual volumes vary by season and Google data. Total addressable demand ≈ 18,580 searches / month.
How local searches become bookings and orders, month after month, once the site is ranking.
SEO compounds — rankings and traffic build month on month. Here's a conservative ramp.
Projected monthly revenue from SEO-driven bookings + orders (avg repair £26, avg order £28.50).
A site that works for you 24/7 — found on Google, booked online, and selling your collection.